by | Dec 4, 2013 | Content
Consumers will demand more meaningful experiences from brands that interact with them on digital platforms, according to a series of predictions for brand marketing in 2014 delivered to The Guardian Media Network. A panel of brand marketing experts, including figures...
by | Nov 26, 2013 | Content
Here’s something to muse upon: the rule of ‘eighty-twenty’ states that eight in ten people will read a blog headline, but only two in ten readers continue reading the article (stat courtesy of Copyblogger). How frustrating to think of the time and effort that goes in...
by | Nov 19, 2013 | Content
Pulitzer Prize winning journalist- Harrison Salisbury. We would be lying if we suggested that content marketing was a shiny new concept. Nearly half a century ago, Esquire ran a 23-page article by Pulitzer Prize winning journalist, Harrison Salisbury. The piece was...
