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What is content marketing?

What is content marketing?

We have all heard the old adage ‘content is king’, but the concept of brand-published content influencing SEO is still relatively new. As we grapple with a foray of new platforms, it’s probably worth going right back to basics to ensure we first have the...
5 ways to great content marketing with Instagram video

5 ways to great content marketing with Instagram video

Instagram is now a serious consideration within the social media marketing plan and as a content publishing platform. Last week we reported that 40% of the top 1,000 most shared videos on Instagram during September 2013 were posted by brands. Having tapped in...
The 15 ‘power words’ proven to drive web traffic

The 15 ‘power words’ proven to drive web traffic

A long time ago in a galaxy far far away from here, old school copywriters spent their time creating copy for print, radio and TV ads to entice people to buy products and services. To do this successfully, those skilled in their craft knew that certain key indicators...