Select Page
Kevin & Perry go mobile… content marketing and the teen market

Kevin & Perry go mobile… content marketing and the teen market

In marketing, it pays dividends to be future-facing and create a strategic mid-to-long term plan. And the teenager of today is inevitably your target customer of tomorrow. Long before they set out to join the workforce, earning their own money to spend on goods and...
5 major hurdles to a gold standard blog

5 major hurdles to a gold standard blog

One of the most frustrating yet motivating elements of the content marketing world is that while most large corporations understand the value of publishing regular content, many smaller business owners are yet to ‘get it’. When it comes down to it, most marketers and...
Content marketing: richer stories connect with consumers

Content marketing: richer stories connect with consumers

I came across an excellent article over at Story Worldwide, which managed to weave together the intricacies of big data, patient safety issues and brand storytelling. Intrigued? So was I. The premise of the blog post is both timely and relevant, since the marketing...