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3 killer content strategies and the brands using them

At BlogStar we know full well that effective content marketing is something akin to genius, that is, 1% inspiration and 99% perspiration. Having a brilliant idea is just the beginning of a long process. The development and execution of superlative video marketing or...

Death by Jargon! 4 ways to avoid killing your content

Every industry is guilty of jargon. Hands up, the marketing, social media and tech worlds are up there with the key offenders. The Cloud? Big Data? Both are topics being discussed a lot at the moment, but you’ll be hard pressed to find two people with identical...

A guide to using guest posts on business blogs

So you’ve worked hard to create a successful business blog, well maintained with a consistent flow of content and promoted well enough to reach a wide base of industry movers and shakers. Why then, would you allow, even encourage, guest bloggers to benefit from your...