by | Mar 26, 2013 | Content
There exists a widely-held preconception that content marketing is all about the hard graft of creating original content. This is misguided on two levels. One: creating content needn’t be hard work. Two: by churning out created content alone, you run the risk of...
by | Feb 26, 2013 | Content
One term being bandied around the marketing sphere a great deal at the moment is thought leadership. Every business wants to be seen as a thought leader, while many wrongly assume that they already are. This post will attempt to separate fact from myth, explaining...
by | Feb 19, 2013 | Content
In today’s consumer-driven online climate, user-generated discussions about brands wield the power to make or break a business. In terms of reputation, one need only think back to Nestle’s epic Facebook #fail, when an overstretched Nestle Facebook admin responded to...
