by | Jan 15, 2013 | Content
We heard last week that Sainsbury’s is rethinking its marketing structure in order to put content at its heart. This represents an evolution from purely transactional activity online to a commitment to delivering its brand promise, “Live Well for Less”. It’s a radical...
by | Jan 2, 2013 | Content
Are you planning to increase your spend on content marketing in 2013? If so, congratulations, you’re bang on trend with your budget allocation. In fact, more than half of B2B marketers are set to boost their spend on content for 2013, revealing a bright future for the...
by | Dec 18, 2012 | Content
Lots of people within the legal sector and beyond anticipated that social media would wipe out the humble blog, leaving in its wake a new evolution of the internet. However, not only has social media facilitated blogging by providing new ways for blog content on legal...
