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Why every brand and their blog are getting into content marketing

Recent figures provided by the Content Marketing Association indicate that 73% of marketers are planning to increase or maintain content marketing budgets, and that current content marketing initiatives are expected to reach 70% of UK adults a month. Obviously, with...

Has your blog gone stale? 6 tips for refreshing blog content

You’re four posts into your new blog, you’ve already said the main things you wanted to say so what next? Call BlogStar? well you could, we’ve got writers who do this stuff all day for fun. If you’re keen to keep it in house though, here are a...

8 ways to ensure your business blog will be unsuccessful

1. Add content enthusiastically at first but gradually fizzle out as you go along. This process will ensure your business blog will be less likely to be found by search, automatically reducing traffic. 2. Avoid the temptation to focus on your audience: Forget about...