by | Oct 13, 2016 | Content, Leads
1. The Case Study: Run a quick poll amongst B2B sales professionals on what they think is the best piece of marketing collateral for closing deals (as Docurated did last year) – and the case study normally comes out on top (followed by client testimonials and...
by | Nov 20, 2015 | Leads
Put most simply, a ‘call to action’ on a business blog is a means of inviting blog readers to take a specific action. They’re an often over-looked but extremely important element of any blog/content marketing strategy – essentially a mechanism for turning...
by | Jan 22, 2015 | Leads
Is the business blog a “must have” or does it fall neatly into the “nice to have” category? Well, if you’re planning to commit time and energy to the creation and maintenance of a blog then it should certainly be much, much more than a...
