by | Mar 26, 2014 | Leads, Promotion
Online video now makes up an increasingly chunky slice of the overall brand marketing pie. Last year, Brafton reported that 64% of marketers said that video content would “dominate” their strategies moving forward. It’s interesting, then, to focus now on how consumers...
by | Mar 12, 2014 | Leads
Each pair of eyeballs drawn to your business blog has the potential to convert to a valuable customer. Many businesses are already reaping the benefits of investing in a corporate blog. In fact, B2B marketers who blog generate 67% more leads than those that do not...
by | Feb 11, 2014 | Content, Leads
Competition for visibility on the search engines is fierce, particularly as knowledge of the purchase power of content such as blogs grows widespread. To set this in some context, blogs were found to be the third-most influential digital resource (31%) when making...