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Why content is the cornerstone of SEO + social

Why content is the cornerstone of SEO + social

Every marketer knows that when it comes to getting their brand discovered online, organic search is critical. Consumers operate in an ‘ad-blind’ world, where by and large they ignore any form of advertising that is thrust upon them. To illustrate, the average...
How to use video to boost SEO

How to use video to boost SEO

In the ongoing battle for search engine visibility, there is a lot of debate over what exactly is the secret sauce. We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as video remains such an important mix in...