by | Sep 19, 2013 | Measurement, Promotion
Hands up all those who have spent the best part of a day carefully crafting a perfectly-formed press release (or blog, or podcast, or online video), only to wonder if the thing is eventually going to be consumed by the right people. It can be a heartbreaking task...
by | Aug 6, 2013 | Content, Promotion
As consumers watch less terrestrial TV and turn evermore towards their mobile devices, brands are reallocating budget towards video for YouTube. A worldwide study by AOL’s global branded content platform Be On found that 78% of European respondents agreed that the...
by | Jul 16, 2013 | Content, Promotion
Let’s be honest; the words ‘corporate video’ are hardly likely to ignite sparks of excitement amongst your customers and prospects. And who can blame them? The majority of corporate videos are ridden with platitudes and clichés, while devoid of useful information....
