by | Jul 9, 2013 | Promotion
The majority of marketers may be missing a trick by focusing their content promotion efforts on Facebook and Twitter, according to an agency head. Shane Atchison, global CEO of WPP-owned agency Possible, has told The Drum that LinkedIn could play a pivotal role in...
by | Jul 2, 2013 | Promotion
Despite Twitter marketing being a bona fide part of the social media mix for quite some years now, brands still often struggle with the basics. One of the questions most frequently asked, along with how often to tweet, is indeed what to tweet. All too often, marketers...
by | Jun 25, 2013 | Promotion
Clients often ask us whether to prioritise social media activity or content marketing in order to improve their online presence and search visibility. To this, we respond by trying to explain the symbiotic nature of social media and content which, put in its simplest...
