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Red Bull’s content marketing inspiration

Red Bull’s content marketing inspiration

A longstanding trailblazer in the realm of content marketing (think full throttle action sports videos and a freefall space jump stunt) – Red Bull has surpassed itself with its recent effort. Red Bull Music Academy (RBMA) is a month-long music festival featuring...
Want your content shared on Social Media? Go Gangnam Style

Want your content shared on Social Media? Go Gangnam Style

Social media is driving a global trend for the sharing of entertaining content, according to the annual Global Entertainment Study conducted by PR firm Edelman. One of the study’s most pertinent findings is that entertainment is the most shared form of content. While...

3 foolproof ways to make blog traffic explode

Whether your corporate blog covers topics particular to fashion, medical negligence or marketing software, while the industries are unique, the challenges of blogging for business are largely universal. Topping the list of hurdles is the mission to build and expand...

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