by | Oct 3, 2012 | Content, Strategy
The response to this question is that yes, every business in any sector that has a need to communicate with consumers, industry peers, suppliers and/or the media would benefit from an authoritative and official corporate blog, yet this is immediately followed by an...
by | Sep 25, 2012 | Content, Strategy
Close your eyes and think of Coca-Cola. What do you see in your mind’s eye? I’d be very surprised if polar bears, Santa Claus and festively glowing Christmas trucks weren’t somewhere there. Coke has been, throughout its 125-year history, a remarkably visual brand,...
by | Sep 4, 2012 | Strategy
Blogging for business offers fantastic potential to enhance your corporate website with a richly engaging platform. Yet a business blog will only convert readers into customers if it offers topical, relevant and useful information and is properly optimised. Invest in...
