by | Oct 13, 2015 | Content, Strategy
I had a dream last night, I dropped a £250 blog into the slot at the top of my inbound/content marketing machine and after bit of shaking, whirring, a little patience and a puff of smoke, out popped five newly minted clients worth several thousand pounds. I know what...
by | Aug 5, 2015 | Strategy
Creating a high quality business blogging editorial calendar is a more complex exercise than might first appear, involving a number of often conflicting elements, which need to be brought together. Here we outline the key points to include within an editorial calendar...
by | Apr 13, 2015 | Strategy
Creating good blog titles is very important to the success of a content marketing strategy – they need to be both compelling, so people will click and share them and they need to have SEO properties so they can gather readers from relevant organic search. Blog...