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Business blogging editorial calendar – 6 key elements

Business blogging editorial calendar – 6 key elements

Creating a high quality business blogging editorial calendar is a more complex exercise than might first appear, involving a number of often conflicting elements, which need to be brought together. Here we outline the key points to include within an editorial calendar...
Good blog titles – 6 tactics that work [and 5 to avoid]

Good blog titles – 6 tactics that work [and 5 to avoid]

Creating good blog titles is very important to the success of a content marketing strategy – they need to be both compelling, so people will click and share them and they need to have SEO properties so they can gather readers from relevant organic search.  Blog...