by | Nov 13, 2014 | Strategy
The big hairy audacious goal or BHAG has cropped up from time to time in marketing circles. Coined back in the 1990s by a couple of Stanford graduates, Jim Collins and Jerry Porras, the phrase was originally defined as follows: “A true BHAG is clear and...
by | Nov 11, 2014 | Strategy
The new look Marketing Week has had a strange effect on me. Reading the 16th October issue on the No 11 bus this morning (I’m catching up), I felt inspired once I arrived in the office to draw what can be very loosely described as a flow chart, attempting to...
by | Jun 19, 2014 | Strategy
Embarking on a content marketing strategy from scratch can be a daunting prospect. The encyclopaedic amount of information at one’s fingertips, while seemingly helpful, is overwhelming – a swift Google search on the topic yields more than 300 million results, so where...
