CONTENT MARKETING STRATEGY

Content creation

 CONTENT MARKETING STRATEGY

CONTENT MARKETING STRATEGY

Formulating a content marketing strategy is no simple task, with numerous elements to consider. It’s a long journey, all the way from alignment with brand objectives through to measuring ROI. Over the years we have devised a methodology that simplifies the strategy process – we call it ‘the five moons of BlogStar’. We use this to help advise brands on strategy, in the form of a 20 page report.

OUR APPROACH

These reports are a great starting point for anyone thinking about implementing a content marketing strategy for their organisation. The main elements they cover are:

  • Business objectives
  • Choosing a content platform
  • Persona targeting
  • Brand personality
  • Content type
  • Editorial agenda
  • Keywords
  • Promotion
  • Engagement
  • Measurement

The reports are usually around 2000 words and can be delivered in approximately 2 weeks from order. 

WHAT WE OFFER

blogs graphics ebooks ghost writing whitepapers photography post management content strategy planning persona profiles editorial schedules content performance measurement video

Want to ask us a question?

(Don’t worry, as an inbound agency, we don’t believe in hassling you with sales calls)

 

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BLOGSTAR - CONTENT & INFLUENCER MARKETING AGENCY


BlogStar was formed in 2002, originally as a PR agency back in the days when there were still lots of print publications. We’ve moved with the times and now specialise in two areas - Content & Influencer Marketing.

CONTACT US


53 Chandos Place
Covent Garden
London WC2N 4HS
T: 020 7395 1522


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