5 step methodology
content marketing strategy
For content to succeed at driving targeted prospects your way and converting them into ready-warned leads, it is essential to prepare a considered inbound marketing strategy.
CONTENT MARKETING STRATEGY
Formulating a content marketing strategy is no simple task, with numerous elements to consider. It’s a long journey, all the way from alignment with brand objectives through to measuring ROI. Over the years we have devised a methodology that simplifies the strategy process – we call it ‘the five moons of BlogStar’. We use this to help advise brands on strategy, in the form of a 20 page report.
These reports are a great starting point for anyone thinking about implementing a content marketing strategy for their organisation. The main elements they cover are:
- Business objectives
- Choosing a content platform
- Persona targeting
- Brand personality
- Content type
- Editorial agenda
The reports are usually around 2000 words and can be delivered in approximately 2 weeks from order.
How can we help?
content marketing | influencer marketing
BlogStar was formed in 2002, originally as a PR agency back in the days when there were still lots of print publications. We’ve moved with the times and now specialise in two areas - Content & Influencer Marketing.
BlogStar, 151 Wardour Street, London W1F 8WE.
T: 0203 948 1834