5 step methodology

content marketing strategy

For content to succeed at driving targeted prospects your way and converting them into ready-warned leads, it is essential to prepare a considered inbound marketing strategy.

CONTENT MARKETING STRATEGY

Formulating a content marketing strategy is no simple task, with numerous elements to consider. It’s a long journey, all the way from alignment with brand objectives through to measuring ROI. Over the years we have devised a methodology that simplifies the strategy process – we call it ‘the five moons of BlogStar’. We use this to help advise brands on strategy, in the form of a 20 page report.

(Download our ebook The Seven Steps to a Successful Content Strategy here)

blog writing service

OUR APPROACH

These reports are a great starting point for anyone thinking about implementing a content marketing strategy for their organisation. The main elements they cover are:

  • Business objectives
  • Choosing a content platform
  • Persona targeting
  • Brand personality
  • Content type
  • Editorial agenda
  • Keywords
  • Promotion
  • Engagement
  • Measurement

The reports are usually around 2000 words and can be delivered in approximately 2 weeks from order. 

WHAT WE OFFER

blogs graphics ebooks ghost writing whitepapers photography post management content strategy planning persona profiles editorial schedules content performance measurement video

HOW CAN WE HELP YOU?

GET IN TOUCH

We would love to work with you so please get in touch with your ideas. Please fill in the form with as many details as you can about your project.

content marketing | influencer marketing

BlogStar was formed in 2002, originally as a PR agency back in the days when there were still lots of print publications. We’ve moved with the times and now specialise in two areas - Content & Influencer Marketing.

BlogStar, 151 Wardour Street, London W1F 8WE.
T: 0203 948 1834

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