by | Apr 28, 2015 | Templates
Actually much of the important thinking that goes into a great blog design has nothing to do with colours or layouts, it’s to do with the purpose of the blog – this will drive everything. The packaging is just the packaging – it’s still important but something that...
![Good blog titles – 6 tactics that work [and 5 to avoid]](https://blogstar.co.uk/wp-content/uploads/2015/10/blogging.png)
by | Apr 13, 2015 | Strategy
Creating good blog titles is very important to the success of a content marketing strategy – they need to be both compelling, so people will click and share them and they need to have SEO properties so they can gather readers from relevant organic search. Blog...
by | Jan 22, 2015 | Leads
Is the business blog a “must have” or does it fall neatly into the “nice to have” category? Well, if you’re planning to commit time and energy to the creation and maintenance of a blog then it should certainly be much, much more than a...
by | Mar 12, 2014 | Leads
Each pair of eyeballs drawn to your business blog has the potential to convert to a valuable customer. Many businesses are already reaping the benefits of investing in a corporate blog. In fact, B2B marketers who blog generate 67% more leads than those that do not...
by | Sep 3, 2013 | Content
One of the most frustrating yet motivating elements of the content marketing world is that while most large corporations understand the value of publishing regular content, many smaller business owners are yet to ‘get it’. When it comes down to it, most marketers and...
