by | Jan 15, 2013 | Content
We heard last week that Sainsbury’s is rethinking its marketing structure in order to put content at its heart. This represents an evolution from purely transactional activity online to a commitment to delivering its brand promise, “Live Well for Less”. It’s a radical...
by | Sep 25, 2012 | Content, Strategy
Close your eyes and think of Coca-Cola. What do you see in your mind’s eye? I’d be very surprised if polar bears, Santa Claus and festively glowing Christmas trucks weren’t somewhere there. Coke has been, throughout its 125-year history, a remarkably visual brand,...
