by | Sep 11, 2012 | Content
Marketers are now wise to the need to create and curate quality content. The common challenge remains finding the time and resources for business blogging. One of the smartest ways to get around this conundrum is to learn how to repurpose blog content, constructing a...
by | Sep 4, 2012 | Strategy
Blogging for business offers fantastic potential to enhance your corporate website with a richly engaging platform. Yet a business blog will only convert readers into customers if it offers topical, relevant and useful information and is properly optimised. Invest in...
by | Aug 28, 2012 | Content
When Seth Godin said “content marketing is the only marketing left”, he made an extreme yet viable point. Consumers are using DVR to skip television adverts, ignoring print adverts by taking online subscriptions, and becoming web-savvy enough to turn a blind eye to...
by | Aug 21, 2012 | Leads
“Your keyword will be defined by the company it keeps”.We love this quote from SEO expert Bruce Clay, speaking recently at SES San Francisco. Clay’s words herald a new evolution of SEO, and the principles of context and using broader keyword lists and synonyms apply...
by | Aug 14, 2012 | Content
Do you ever suffer from writer’s block? Don’t worry – you’re not alone. Blogs began life in the 1990s, rising to popularity as a generation found a new way to share (and often over-share) their personal musings. Fast forward two decades and blogs have evolved...
