by | Jul 12, 2012 | Content
Recent figures provided by the Content Marketing Association indicate that 73% of marketers are planning to increase or maintain content marketing budgets, and that current content marketing initiatives are expected to reach 70% of UK adults a month. Obviously, with...
by | Jul 4, 2012 | Content
You’re four posts into your new blog, you’ve already said the main things you wanted to say so what next? Call BlogStar? well you could, we’ve got writers who do this stuff all day for fun. If you’re keen to keep it in house though, here are a...
by | Jun 28, 2012 | Content
1. Add content enthusiastically at first but gradually fizzle out as you go along. This process will ensure your business blog will be less likely to be found by search, automatically reducing traffic. 2. Avoid the temptation to focus on your audience: Forget about...
by | Jun 13, 2012 | Leads
If you want to maximise your blog post’s readership – it must be illustrated – it’s as simple as that. It would be better to run an image with no text, than text with no image really. You only have to look at the popularity of infographics,...
by | Jun 6, 2012 | Promotion
A business blog has its golden rules and arguably the chief of these is that you don’t treat your weekly updates as press-releases by any other name. It’s tempting of course. Perhaps you’ve signed a contract with an important customer or you have a new and innovative...
