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Why WordPress ?

What do the Technorati top ten blogs – Mashable, TechCrunch, Engadget & Gizmondo all have in common? Answer, they’re all run on the WordPress blogging platform. We knew WordPress was popular and it is BlogStar’s blogging platform of choice, but...

Why should you blog? Because Google says so!

The ‘Official Google Webmaster Central Blog’ no less, on whose words any SEO expert worth their name hovers, yesterday outlined ‘six fundamental SEO tips’ and I was gratified to see that at least four related to blogging & social media: 1. Do something cool Well...

How to lengthen the lifecycle of blog posts

Have you noticed that some of your best blog posts are all-too swiftly relegated to the archives, never to be seen again? Not only is this frustrating when you have invested in quality content, it is also a waste of each post’s long-term potential to engage prospects....

5 tips to drive blog comments

A blog post is more than just a piece of informative, thought-provoking content. It is an invitation to engage. It is a virtual doorway, inviting interested prospects to connect with your business, primarily through comments, which can lead to fruitful conversations....

How to reduce bounce rate on your business blog

The answer to most questions about attracting readers to your business blog is “create excellent content”. While this is undoubtedly true, extra techniques are always useful in the challenge to attract readers’ attention and then get them to engage with your content....