by | Dec 22, 2015 | Content
It’s a story almost as old as Christmas itself -the well-intentioned company blog drying up through lack of resources, time, ideas or all three. We say, a blog needs its own dedicated budget and resource, if not for all of the content, then at least part of it....
by | Nov 26, 2015 | Strategy
So you’re thinking of setting up a business blog. The first logical move is to formulate a coherent plan that will ensure your blog achieves its goals. Here are a few steps to developing a successful business blog strategy: 1. Determine the objective The first...
by | Nov 20, 2015 | Leads
Put most simply, a ‘call to action’ on a business blog is a means of inviting blog readers to take a specific action. They’re an often over-looked but extremely important element of any blog/content marketing strategy – essentially a mechanism for turning...
by | Nov 12, 2015 | Strategy
Create a successful business blog for your company and the results will be hugely rewarding: think online fans who are not only likely to use your product or service themselves, but also actively promote it to their networks. However, as with everything, there is a...
by | Nov 4, 2015 | Strategy
When planning a business blog strategy, we at BlogStar are often asked why do some business blogs create a buzz, while others fail to get their community engaged and talking? Top quality content is obviously key, but a well thought-out social optimisation strategy...
