![Good blog titles – 6 tactics that work [and 5 to avoid]](https://blogstar.co.uk/wp-content/uploads/2015/10/blogging.png)
by | Apr 13, 2015 | Strategy
Creating good blog titles is very important to the success of a content marketing strategy – they need to be both compelling, so people will click and share them and they need to have SEO properties so they can gather readers from relevant organic search. Blog...
by | Mar 12, 2015 | Strategy
What makes a great business blog? Well the clue is in the word “business.” People post online for all sorts of reasons but for a company the real value of a blog lies in its ability to influence the target audience and ultimately drive sales and leads. A ‘perfect’...
by | Jan 22, 2015 | Leads
Is the business blog a “must have” or does it fall neatly into the “nice to have” category? Well, if you’re planning to commit time and energy to the creation and maintenance of a blog then it should certainly be much, much more than a...
by | May 14, 2014 | Promotion
New research has confirmed that consumers are happy to see original content created by brands, moving the conversation on to what sort of content people are most warm to and where they prefer to consume it. Around two-thirds (62%) of Americans welcome brand content,...
by | Mar 12, 2014 | Leads
Each pair of eyeballs drawn to your business blog has the potential to convert to a valuable customer. Many businesses are already reaping the benefits of investing in a corporate blog. In fact, B2B marketers who blog generate 67% more leads than those that do not...
