by | May 27, 2013 | Content
Business blogging isn’t easy, as anybody who starts their day facing a blank Word document will testify. By now, most businesses are well aware of the benefits of content marketing, and understand that merely publishing content regularly is not enough to elicit...
by | Apr 22, 2013 | Promotion
Whether your corporate blog covers topics particular to fashion, medical negligence or marketing software, while the industries are unique, the challenges of blogging for business are largely universal. Topping the list of hurdles is the mission to build and expand...
by | Apr 9, 2013 | Content
So you’ve worked hard to create a successful business blog, well maintained with a consistent flow of content and promoted well enough to reach a wide base of industry movers and shakers. Why then, would you allow, even encourage, guest bloggers to benefit from your...
by | Apr 2, 2013 | Promotion
The link between business blogs and social media is fairly straightforward to most businesses: publish a post and then promote it via Twitter, Facebook, LinkedIn and Google+. While there’s clearly nothing wrong with such a strategy, promoting corporate blog activity...
by | Mar 5, 2013 | Strategy
Commercial waste management. It isn’t a subject matter likely to inspire the liveliest dinner party conversation. I was surprised then, to find myself strangely riveted to the PHS Wastetech blog Who knew the complexities of veterinary waste, or that tightening the...
