by | Oct 30, 2012 | Leads
It’s simple to build a blog, but to build a successful business blog with a significant level of traffic sustained over the long-term to achieve measurable results – now that’s a challenge. Yet with 57% of companies running a business blog having acquired a...
by | Oct 23, 2012 | Leads
Not only does a business blog offer an excellent means of positioning yourself as an industry thought leader, it can also dramatically improve your visibility within search results and encourage you to publish regular content that you can repurpose for use across...
by | Oct 16, 2012 | Strategy
The majority of us are now aware of the multitude benefits of creating a corporate blog and the blogging movement has gained serious traction. But while many organisations now have the basics of blogging for business down pat, the next generation of inbound marketers...
by | Oct 15, 2012 | Strategy
Launching a corporate blog from scratch can be a daunting business, particularly if you don’t have a large email list of customers and prospects to draw on. Competition is fierce and a brief online research of competitors’ blogs can shake even the most experienced...
by | Oct 3, 2012 | Content, Strategy
The response to this question is that yes, every business in any sector that has a need to communicate with consumers, industry peers, suppliers and/or the media would benefit from an authoritative and official corporate blog, yet this is immediately followed by an...
