by | Apr 16, 2013 | Leads
Recently, we’ve been speaking to a fair few B2B marketers implementing strategies with the aim of generating sales with content marketing. At first glance, it seems that these businesses are doing everything right: With dedicated marketing teams in place, their...
by | Mar 26, 2013 | Content
There exists a widely-held preconception that content marketing is all about the hard graft of creating original content. This is misguided on two levels. One: creating content needn’t be hard work. Two: by churning out created content alone, you run the risk of...
