by | Mar 23, 2015 | Measurement
Effective measurement of content marketing ROI is still very much in its infancy, if the findings of the Content Marketing Institute’s 2015 study* are anything to go by: “Measurement is a key area where B2B marketers are struggling: Only 21% say they are tracking ROI;...
by | Feb 3, 2015 | Content
Technology is crucial to the effective implementation of a content strategy. Or to put it another way, you can spend weeks or months defining and planning a strategy but unless you have tools at your disposal to create, distribute, schedule and manage your material,...
by | Jan 8, 2015 | Measurement
Think ‘LinkedIn’ and the first things that probably spring to mind are recruitment ads and the ‘please add me to your network’ messages that drop intermittently into member mailboxes. But there’s more to LinkedIn than networking and job hunting. In a bid to establish...
by | Dec 24, 2014 | Strategy
“It’s all HUMBUG, I tell you, HUMBUG!” Dickens’ Christmas Carol, first published in December 1843, is credited historically with reinventing Christmas as a time of festivity and merriment, of goodwill to all men, introducing trees, cards and celebrations after a...
by | Dec 17, 2014 | Strategy
Competitive content marketing is a footrace…Generating, publishing and managing content can be resource-hungry process. Even if your company is committed to only a modest schedule of blogs, articles or case studies, someone has to create the content and ensure...
