by | Nov 13, 2014 | Strategy
The big hairy audacious goal or BHAG has cropped up from time to time in marketing circles. Coined back in the 1990s by a couple of Stanford graduates, Jim Collins and Jerry Porras, the phrase was originally defined as follows: “A true BHAG is clear and...
by | Nov 11, 2014 | Strategy
The new look Marketing Week has had a strange effect on me. Reading the 16th October issue on the No 11 bus this morning (I’m catching up), I felt inspired once I arrived in the office to draw what can be very loosely described as a flow chart, attempting to...
by | Jul 23, 2014 | Content
“Viral video” is one of those buzz words that gets bandied around a lot, while only a minority could offer a confident definition. For instance, what exactly constitutes a viral video? How many views does it need to be considered “viral”? How quickly does it have to...
by | Jun 19, 2014 | Strategy
Embarking on a content marketing strategy from scratch can be a daunting prospect. The encyclopaedic amount of information at one’s fingertips, while seemingly helpful, is overwhelming – a swift Google search on the topic yields more than 300 million results, so where...
by | Jun 4, 2014 | Content, Strategy
How exactly would you define customer engagement? Is it measured by those pinpoint moments when a user chooses to interact with your brand by, say, commenting on a blog post or Liking your Facebook page? Or is true engagement only delivered when a user takes the next...
