by | Apr 9, 2014 | Promotion
When online video content gets very interesting to brands is when consumers take it upon themselves to share it. Shareability equals credibility and all important eyeballs on your content with potential to redirect to your website. The growing popularity of micro...
by | Feb 19, 2014 | Promotion
Remember when disgruntled United Airlines passenger David Carroll took the airline to task via YouTube when his beloved guitar was broken in transit? His catchy musical retort to being denied compensation, ‘United Breaks Guitars’, generated nearly 13.8 million views...
by | Feb 11, 2014 | Content, Leads
Competition for visibility on the search engines is fierce, particularly as knowledge of the purchase power of content such as blogs grows widespread. To set this in some context, blogs were found to be the third-most influential digital resource (31%) when making...
by | Feb 4, 2014 | Promotion
So, The Seattle Seahawks thrashed the Denver Broncos at the NFL Super Bowl in New Jersey last night. Big deal. Seen one touchdown? Seen them all. Rather, we were on the edge of our seats, waiting to see which brand would win the coveted ‘most talked about tweet’...
by | Jan 28, 2014 | Strategy
When embarking on a content strategy for business with ideas firing on all cylinders, it can be tempting to start creating content immediately. Yet for content to succeed at driving targeted prospects your way and converting them into ready-warned leads, it is...
