by | Jan 7, 2014 | Strategy
It is often the simplest ideas that achieve the most outstanding results with content marketing. Experimenting with tweaking and optimising strategies for our clients day in, day out, we have found that certain seemingly simple techniques can significantly improve...
by | Dec 4, 2013 | Content
Consumers will demand more meaningful experiences from brands that interact with them on digital platforms, according to a series of predictions for brand marketing in 2014 delivered to The Guardian Media Network. A panel of brand marketing experts, including figures...
by | Nov 26, 2013 | Content
Here’s something to muse upon: the rule of ‘eighty-twenty’ states that eight in ten people will read a blog headline, but only two in ten readers continue reading the article (stat courtesy of Copyblogger). How frustrating to think of the time and effort that goes in...
by | Nov 12, 2013 | Content
We have all heard the old adage ‘content is king’, but the concept of brand-published content influencing SEO is still relatively new. As we grapple with a foray of new platforms, it’s probably worth going right back to basics to ensure we first have the...
by | Nov 5, 2013 | Content
Instagram is now a serious consideration within the social media marketing plan and as a content publishing platform. Last week we reported that 40% of the top 1,000 most shared videos on Instagram during September 2013 were posted by brands. Having tapped in...
