by | Oct 29, 2013 | Content
A long time ago in a galaxy far far away from here, old school copywriters spent their time creating copy for print, radio and TV ads to entice people to buy products and services. To do this successfully, those skilled in their craft knew that certain key indicators...
by | Oct 22, 2013 | Content
We all know how fundamental a role content marketing strategies play in the customer journey. Even if somebody has discovered your business via referral or word of mouth, they are still very likely to check you out online. Yet many large businesses, particularly those...
by | Oct 15, 2013 | Content
Regardless of industry, every content marketer faces a similar challenge: keeping up a regular output of excellent quality stuff. Successful social media marketing requires an abundant flow of content. If it isn’t fresh, your audience isn’t going to stick around and...
by | Sep 24, 2013 | Promotion
Do you dream of attracting thousands of readers to your corporate blog and enthral them to the extent that they keep returning to your website for fresh content? Or perhaps your dream is the certainty that your blog posts will go viral, even before you publish them....
by | Sep 19, 2013 | Measurement, Promotion
Hands up all those who have spent the best part of a day carefully crafting a perfectly-formed press release (or blog, or podcast, or online video), only to wonder if the thing is eventually going to be consumed by the right people. It can be a heartbreaking task...
