by | Sep 10, 2013 | Content
In marketing, it pays dividends to be future-facing and create a strategic mid-to-long term plan. And the teenager of today is inevitably your target customer of tomorrow. Long before they set out to join the workforce, earning their own money to spend on goods and...
by | Sep 3, 2013 | Content
One of the most frustrating yet motivating elements of the content marketing world is that while most large corporations understand the value of publishing regular content, many smaller business owners are yet to ‘get it’. When it comes down to it, most marketers and...
by | Aug 28, 2013 | Leads, Strategy
Every marketer knows that when it comes to getting their brand discovered online, organic search is critical. Consumers operate in an ‘ad-blind’ world, where by and large they ignore any form of advertising that is thrust upon them. To illustrate, the average...
by | Aug 13, 2013 | Measurement
The concept of building an in-depth understanding of the target audience is nothing new to most marketers. Standard practice is to create target personas around which a brand’s overall positioning and marketing campaigns are then structured. Yet when it comes to...
by | Jul 9, 2013 | Promotion
The majority of marketers may be missing a trick by focusing their content promotion efforts on Facebook and Twitter, according to an agency head. Shane Atchison, global CEO of WPP-owned agency Possible, has told The Drum that LinkedIn could play a pivotal role in...
