by | Jun 25, 2013 | Promotion
Clients often ask us whether to prioritise social media activity or content marketing in order to improve their online presence and search visibility. To this, we respond by trying to explain the symbiotic nature of social media and content which, put in its simplest...
by | Jun 3, 2013 | Promotion
Social media is driving a global trend for the sharing of entertaining content, according to the annual Global Entertainment Study conducted by PR firm Edelman. One of the study’s most pertinent findings is that entertainment is the most shared form of content. While...
by | May 20, 2013 | Content
Implementing content marketing strategies as a small B2B business can be frustrating and daunting. Entering the social sphere and seeing the likes of Hewlett Packard already dominating can make smaller players (say 10-99 employees) feel like giving up before even...
by | May 6, 2013 | Content
At BlogStar we know full well that effective content marketing is something akin to genius, that is, 1% inspiration and 99% perspiration. Having a brilliant idea is just the beginning of a long process. The development and execution of superlative video marketing or...
by | Apr 29, 2013 | Content
Every industry is guilty of jargon. Hands up, the marketing, social media and tech worlds are up there with the key offenders. The Cloud? Big Data? Both are topics being discussed a lot at the moment, but you’ll be hard pressed to find two people with identical...
