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How to drive traffic to your business blog using SEO keywords

“Your keyword will be defined by the company it keeps”.We love this quote from SEO expert Bruce Clay, speaking recently at SES San Francisco. Clay’s words herald a new evolution of SEO, and the principles of context and using broader keyword lists and synonyms apply...

12 ultra-shareable business blog post ideas

Do you ever suffer from writer’s block? Don’t worry – you’re not alone. Blogs began life in the 1990s, rising to popularity as a generation found a new way to share (and often over-share) their personal musings. Fast forward two decades and blogs have evolved...

How to lengthen the lifecycle of blog posts

Have you noticed that some of your best blog posts are all-too swiftly relegated to the archives, never to be seen again? Not only is this frustrating when you have invested in quality content, it is also a waste of each post’s long-term potential to engage prospects....

5 tips to drive blog comments

A blog post is more than just a piece of informative, thought-provoking content. It is an invitation to engage. It is a virtual doorway, inviting interested prospects to connect with your business, primarily through comments, which can lead to fruitful conversations....