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IF ..content marketing was a wind turbine

IF ..content marketing was a wind turbine

Our attempts to describe content marketing (or in-bound marketing) generally and the role of a blog within a content marketing strategy in particular, has lead to some quite interesting metaphors over the years so we’ve decided to try and visualise some of them for...
5 reasons to use infographics for marketing

5 reasons to use infographics for marketing

We truly are living in an ‘information age’. The internet is saturated with statistics, news, surveys, graphs, images and video. Having such a wealth of data at our fingertips undoubtedly has significant benefits. When we want to pinpoint a specific fact or figure, we...

Is it time to take the business blog more seriously?

Deep within Technorati’s annual State of The Blogosphere report were buried some rare and very interesting statistics on business blogging behaviour, important enough, we thought to turn into an infographic (see here) New Business THIRD most important reason to blog?...