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Red Bull’s content marketing inspiration

Red Bull’s content marketing inspiration

A longstanding trailblazer in the realm of content marketing (think full throttle action sports videos and a freefall space jump stunt) – Red Bull has surpassed itself with its recent effort. Red Bull Music Academy (RBMA) is a month-long music festival featuring...
How to use video to boost SEO

How to use video to boost SEO

In the ongoing battle for search engine visibility, there is a lot of debate over what exactly is the secret sauce. We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as video remains such an important mix in...

Video SEO: 4 reasons to use it

When you consider that more than half of all web traffic last year was video, it follows that companies are scrambling to create and optimise their own video marketing content. Not only is video a powerful tool when used on your own website, driving page views and...

5 steps to getting started in video marketing

Did you know that video is 50 times more likely to rank on the first page on Google than text as part of blended search results? Video is an ever-present and ever-growing communication medium, and its uses stretch far beyond mere entertainment. Simply put, consumers...