Brand journalism: 7 reasons your business blog needs a professional writer
Organisations crave creative, engaging and professionally-written subject matter in their blogs which is why content agencies are increasingly recruiting specialist journalists to produce it. Of course, this makes perfect sense. The writers’ names are often familiar...
If content marketing… [infographic]
Inbound marketing – how to create your dream, content marketing machine FOR FREE
I had a dream last night, I dropped a £250 blog into the slot at the top of my inbound/content marketing machine and after bit of shaking, whirring, a little patience and a puff of smoke, out popped five newly minted clients worth several thousand pounds. I know what...
IF.. content marketing was Chris Ashton’s try vs Australia
With the rugby world cup coming up, we thought for the latest in our series of 'If..content marketing was' graphics, we’d attempt a rugby theme. Our minds turned to that incredible 90 yard Chris Ashton try against Australia in November 2010, which some claim may be...
Business blogging editorial calendar – 6 key elements
Creating a high quality business blogging editorial calendar is a more complex exercise than might first appear, involving a number of often conflicting elements, which need to be brought together. Here we outline the key points to include within an editorial calendar...
How to make a vlog for businesses (+6 ways to optimise views)
There’s plenty of evidence showing that people prefer to watch videos than read text. A Usurv survey of 1000 UK adults found we are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than a text article. Apparently videos are far easier for the...
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