by | Mar 3, 2016 | Content
If we can make one firm prediction about content marketing trends in the coming year, it is simply that there will be a lot more of it. According to the UK’s Content Marketing Institute’s Benchmarks Budgets and Trends report, 66% of marketers say spend is...
by | Feb 18, 2016 | Content, Strategy
Perhaps the most alluring of the multitude of benefits when you create a business blog is the increased visibility in search engines (and the resulting opportunity to increase leads and sales). It’s not just hearsay – marketing data now clearly shows that...
by | Jan 28, 2016 | Content, Promotion
A consistent flow of well-written, informative and relevant copy is unparalleled in its capacity to lure stakeholders to a business blog and ensure they return, but limiting blog content to text alone can be a mistake. A Usurv survey of 1000 UK adults found we are...
