by | Jan 24, 2017 | Measurement, Strategy
Many organisations don’t have a defined way to measure user engagement not least because there are a few ways of doing it. Parse.ly however has come up with a survey of digital publishing professionals that shows importance of varying user engagement metrics ranging...
by | Jul 8, 2016 | Measurement
Someone I was talking to about content marketing generally and blogs in particular recently had the temerity to say ‘well anyone can write a blog can’t they.’ My slightly indignant repost was ‘well anyone can run, but that doesn’t meant they’re Usain Bolt’...
by | Jun 30, 2016 | Measurement
Professional tennis is the perfect analogy for content marketing statistics and measurement – read on to find out how. Why does Andy Murray lose to Novak Djokovic? What’s this got to do with business, marketing or the price of tennis balls you may be thinking?...
