by | Mar 12, 2015 | Strategy
What makes a great business blog? Well the clue is in the word “business.” People post online for all sorts of reasons but for a company the real value of a blog lies in its ability to influence the target audience and ultimately drive sales and leads. A ‘perfect’...
by | Dec 24, 2014 | Strategy
“It’s all HUMBUG, I tell you, HUMBUG!” Dickens’ Christmas Carol, first published in December 1843, is credited historically with reinventing Christmas as a time of festivity and merriment, of goodwill to all men, introducing trees, cards and celebrations after a...
by | Dec 17, 2014 | Strategy
Competitive content marketing is a footrace…Generating, publishing and managing content can be resource-hungry process. Even if your company is committed to only a modest schedule of blogs, articles or case studies, someone has to create the content and ensure...
