by | Nov 12, 2015 | Strategy
Create a successful business blog for your company and the results will be hugely rewarding: think online fans who are not only likely to use your product or service themselves, but also actively promote it to their networks. However, as with everything, there is a...
by | Nov 4, 2015 | Strategy
When planning a business blog strategy, we at BlogStar are often asked why do some business blogs create a buzz, while others fail to get their community engaged and talking? Top quality content is obviously key, but a well thought-out social optimisation strategy...
by | Oct 29, 2015 | Content
Think about the iconic pictures that have touched your heart or fascinated you over the years. How about Associated Press photographer Nick Ut’s 1972 Pulitzer Prize winning image of children fleeing from a Napalm bombing during the Vietnam War? Then there’s the 2011...
by | Oct 13, 2015 | Content, Strategy
I had a dream last night, I dropped a £250 blog into the slot at the top of my inbound/content marketing machine and after bit of shaking, whirring, a little patience and a puff of smoke, out popped five newly minted clients worth several thousand pounds. I know what...
by | Aug 5, 2015 | Strategy
Creating a high quality business blogging editorial calendar is a more complex exercise than might first appear, involving a number of often conflicting elements, which need to be brought together. Here we outline the key points to include within an editorial calendar...
