by | Nov 19, 2013 | Content
Pulitzer Prize winning journalist- Harrison Salisbury. We would be lying if we suggested that content marketing was a shiny new concept. Nearly half a century ago, Esquire ran a 23-page article by Pulitzer Prize winning journalist, Harrison Salisbury. The piece was...
by | Aug 28, 2013 | Leads, Strategy
Every marketer knows that when it comes to getting their brand discovered online, organic search is critical. Consumers operate in an ‘ad-blind’ world, where by and large they ignore any form of advertising that is thrust upon them. To illustrate, the average...
by | Mar 19, 2013 | Leads
When you consider that more than half of all web traffic last year was video, it follows that companies are scrambling to create and optimise their own video marketing content. Not only is video a powerful tool when used on your own website, driving page views and...
by | Feb 5, 2013 | Content
There was a time when a company’s content marketing was as good as the copywriter it hired to tell its story. Now, words are still as important as ever – in fact, with consumers demanding more value from branded content, quality control is imperative – and...
by | Jan 22, 2013 | Content
Executed well, content can become a game changer for an organisation driving valuable traffic, generating sales and leads all while building positive brand awareness online. If it sounds too good to be true, bear in mind that there is a catch. Content marketing is not...
