by | Jul 8, 2016 | Measurement
Someone I was talking to about content marketing generally and blogs in particular recently had the temerity to say ‘well anyone can write a blog can’t they.’ My slightly indignant repost was ‘well anyone can run, but that doesn’t meant they’re Usain Bolt’...
by | Feb 18, 2016 | Content, Strategy
Perhaps the most alluring of the multitude of benefits when you create a business blog is the increased visibility in search engines (and the resulting opportunity to increase leads and sales). It’s not just hearsay – marketing data now clearly shows that...
by | Jan 21, 2016 | Content, Strategy
When it comes to content strategy ,we’ve said it before and we’ll say it again: a corporate blog is not the place to blow your own trumpet. Tempting though it may be to post about client wins, product launches, or the hot new industry talent you just hired, until...
by | Jan 14, 2016 | Content
What is it that all blogs require? Well leaving aside a continual flow of good ideas, well written prose and regular updates, the answer is, of course, at least one blogger – an identifiable individual who will lend his or her name to each and every post. For...
by | Jan 7, 2016 | Content
To blog for business is a totally different beast to personal blogging that requires a unique approach and skillset. To become a better corporate blogger, here are 5 simple tips. 1. It’s not about you Many corporate blogs like to talk largely about themselves...
