by | Mar 3, 2016 | Content
If we can make one firm prediction about content marketing trends in the coming year, it is simply that there will be a lot more of it. According to the UK’s Content Marketing Institute’s Benchmarks Budgets and Trends report, 66% of marketers say spend is...
by | Jan 21, 2016 | Content, Strategy
When it comes to content strategy ,we’ve said it before and we’ll say it again: a corporate blog is not the place to blow your own trumpet. Tempting though it may be to post about client wins, product launches, or the hot new industry talent you just hired, until...
by | Oct 13, 2015 | Content, Strategy
I had a dream last night, I dropped a £250 blog into the slot at the top of my inbound/content marketing machine and after bit of shaking, whirring, a little patience and a puff of smoke, out popped five newly minted clients worth several thousand pounds. I know what...
by | Aug 5, 2015 | Strategy
Creating a high quality business blogging editorial calendar is a more complex exercise than might first appear, involving a number of often conflicting elements, which need to be brought together. Here we outline the key points to include within an editorial calendar...
by | Mar 31, 2015 | Content
Our attempts to describe content marketing (or in-bound marketing) generally and the role of a blog within a content marketing strategy in particular, has lead to some quite interesting metaphors over the years so we’ve decided to try and visualise some of them for...
