by | May 2, 2017 | Measurement
Content marketers not only face the challenge of keeping their brand website ‘alive’ as Google might describe it, by adding high quality content each week, but also as website design moves on so quickly, there’s the challenge of making sure the design and...
by | Nov 26, 2015 | Strategy
So you’re thinking of setting up a business blog. The first logical move is to formulate a coherent plan that will ensure your blog achieves its goals. Here are a few steps to developing a successful business blog strategy: 1. Determine the objective The first...
by | Oct 22, 2015 | Content
Organisations crave creative, engaging and professionally-written subject matter in their blogs which is why content agencies are increasingly recruiting specialist journalists to produce it. Of course, this makes perfect sense. The writers’ names are often familiar...
by | May 14, 2015 | Measurement
Content marketing is a bit like planting your own wood – many blog articles over time covering a wide range of keywords and subjects, attract an ever-widening stream of relevant traffic. And once you’ve made and posted the content, the response is free forever more....
by | May 28, 2014 | Strategy
One of the symptoms of living in an information age is the sheer volume of words each of us is bombarded with. On average, we get blasted with an average of almost 3,000 marketing messages per day. As consumers, we’ve become incredibly adept at filtering out the...
