by | Feb 19, 2014 | Promotion
Remember when disgruntled United Airlines passenger David Carroll took the airline to task via YouTube when his beloved guitar was broken in transit? His catchy musical retort to being denied compensation, ‘United Breaks Guitars’, generated nearly 13.8 million views...
by | Nov 5, 2013 | Content
Instagram is now a serious consideration within the social media marketing plan and as a content publishing platform. Last week we reported that 40% of the top 1,000 most shared videos on Instagram during September 2013 were posted by brands. Having tapped in...
by | Aug 6, 2013 | Content, Promotion
As consumers watch less terrestrial TV and turn evermore towards their mobile devices, brands are reallocating budget towards video for YouTube. A worldwide study by AOL’s global branded content platform Be On found that 78% of European respondents agreed that the...
by | Jul 30, 2013 | Content
In case you hadn’t noticed, we’re in the midst of a revolution. The hype surrounding newer formats such as Vine (now more popular than Instagram), Instagram video (like, totally overtaking Vine) and YouTube/Twitter blend, Keek (now boasting some 50m users) has led to...
by | Jul 16, 2013 | Content, Promotion
Let’s be honest; the words ‘corporate video’ are hardly likely to ignite sparks of excitement amongst your customers and prospects. And who can blame them? The majority of corporate videos are ridden with platitudes and clichés, while devoid of useful information....
