Professional tennis is the perfect analogy for content marketing statistics and measurement – read on to find out how. Why does Andy Murray lose to Novak Djokovic? What’s this got to do with business, marketing or the price of tennis balls you may be thinking?...
We recently completed our first mini-documentary film – ‘Recreating the North By Northwest Suit’ an independent production featuring – Claridges, Holland & Sherry & Chris Kerr. Take a look....
Perhaps the most alluring of the multitude of benefits when you create a business blog is the increased visibility in search engines (and the resulting opportunity to increase leads and sales). It’s not just hearsay – marketing data now clearly shows that...
There’s plenty of evidence showing that people prefer to watch videos than read text. A Usurv survey of 1000 UK adults found we are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than a text article. Apparently videos are far easier for the...
Here’s the fourth in our series of content marketing graphics which attempt to demonstrate the power of Content Marketing through visual metaphor. Here we see Andy Murray’s blog machine, piled up with blogs, sending leads (via internet downloads) to the sales player...
