by Ross Furlong | Jun 7, 2017 | Measurement
For content marketers reviewing their social media strategies, the differences between some social channels are pretty clear – LinkedIn and Facebook for example, one is for B2B campaigns, the other for B2C – broadly speaking. But when it comes to Twitter...
by | May 2, 2017 | Measurement
Content marketers not only face the challenge of keeping their brand website ‘alive’ as Google might describe it, by adding high quality content each week, but also as website design moves on so quickly, there’s the challenge of making sure the design and...
by | Apr 13, 2017 | Measurement
Traffic Increase = content marketing success Yes traffic increase is seen as the main measurement of content marketing success – according to Zazzle’s April 2017 survey of UK marketers. 85% of UK marketers voted increasing traffic as the chief measurement of...